Brand Incubators for Visionary Thinkers
Brand Incubators for Visionary Thinkers
Catalyst is a modern brand incubator that builds, scales, and funds lifestyle and technology-driven businesses by integrating brand, growth systems, and capital strategy — not just marketing.
Where vision meets growth.
Where vision meets growth.
What we do.
We help founders turn strong ideas into scalable brands. From strategy and positioning to growth systems and go-to-market execution, Catalyst builds the foundations that allow businesses to scale with confidence
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For startups & small businesses needing traction. You’ve validated your idea — now you need momentum. We help founders gain clarity, consistency, and scalable systems that drive measurable growth.
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For brands with product–market fit ready to elevate their identity & conversion systems. We blend creative direction with conversion-driven execution to turn attention into revenue.
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For companies raising capital or expanding into new markets. We operate as your embedded marketing function — uniting strategy, creative and performance under one roof.
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For overseas businesses expanding into the Australian market. We’re your on-ground growth partner — from market entry to full-scale brand activation.
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For athletes, creators & executives ready to monetise their personal brand.We transform personal influence into a scalable brand — from partnerships to media presence.
As brand incubators, we provide the foundation, guidance, and tools to scale ideas into thriving, market-leading ventures.
The team.
JOSH KERR
Business development & growthWith 25 years of experience on the world stage as professional surfer, Josh Kerr has seamlessly evolved from elite athlete to dynamic entrepreneur. He is the founder of Draft Surf and co-founder of several successful lifestyle and beverage ventures, including Balter Brewing Company, Saint Archer Brewery, Murf Electric Bikes Australia, Hard Fizz, Revelshine Wines, and CINCA Tequila. Leveraging his extensive network of athletes, celebrities and influential people. Josh brings a unique blend of cultural credibility, brand-building experience, and global influence to every project he’s part of.
JESSICA ROBINSON
Marketing & brandSeasoned marketer with a decade of experience working in fast-paced startups, helping brands shape and grow their digital presence through a mix of organic and paid strategies. With a strong background in the lifestyle sector, Jess brings an all-rounder approach to marketing, driving results across social media, websites, branding, email marketing, campaigns, and overall business growth. Her work blends creative thinking with strategic execution, making her a valuable partner for brands ready to scale.
MATT WILLIAMS
Legal & business developmentDriven entrepreneur and legal advisor with a diverse portfolio spanning law, tech, and lifestyle brands. He’s also the co-founder of Murf Electric Bikes Australia, CINCA Tequila, and a number of other ventures, including the tech startup Tenderfy. With a passion for building businesses from the ground up, Matt blends legal precision with entrepreneurial vision to help brands scale with confidence and clarity.
Talk to us
We partner with founders and brands ready to scale - bold ideas meet strategic execution.